In our collaboration with Ecoalf, we transformed their flagship store in Las Rozas Village, Madrid into a living metaphor: a melting glacier made entirely out of recycled plastic. The interior—walls, shelves, display furniture, and surfaces—was fully 3D-printed from 100% recycled plastic, amounting to 3.3 tonnes of re-purposed material.
Walking into the space is meant to evoke the experience of being inside shifting ice: cracked textures, undulating forms, translucencies, and striations reminiscent of glacier surfaces under wind and sun. The design narrative invites visitors to think about climate, time, and the transformation of materials.
From a technical perspective, the project pushed the boundaries of sustainable fabrication:
Robotic 3D printing with a custom extruder allowed us to generate complex organic geometries that would be difficult with conventional methods.
All elements were manufactured in Spain, to reduce CO₂ emissions associated with shipping and logistics.
The components are designed for disassembly and reuse, aligning with circular economy principles.
Philosophically, this store is not just a retail environment—it’s a statement. Ecology, material reuse, and narrative are intertwined. The glacier metaphor becomes a lens through which viewers peel back the layers of environmental urgency. In designing this interior, I treated each surface as a canvas of memory: the traces of ice, wind, and water, now reinterpreted in plastic that once was waste.
This project didn’t just aim to look striking—it was intended to provoke reflection: What is our relationship to time, material, and matter? Can we re-imagine our consumption cycles? With Ecoalf, we asked those questions in every wall, shelf, and texture.
